FACC/UFRJ, XIII CONGRESSO NACIONAL DE ADMINISTRAÇÃO E CONTABILIDADE - ADCONT 2022

Tamanho da fonte: 
Resignifying Vaccine Ritual Experience In A Cataclysmic Context
Elisa Priori de Deus, Leticia Moreira Casotti, Ana Raquel Coelho da Rocha

Última alteração: 2022-11-07

Resumo


The interpretive study aims to understand how a group of elderly resignified the Covid-19 vaccine experience. Data was obtained from interviews and digital platforms. The findings suggest characteristics of an extraordinary experience: hedonic, emotional, self-strengthening, celebratory and a sense of escape to be back to ordinary and profane daily life.


Palavras-chave


Extraordinary Experience; Vaccine Experience; Elderly Consumers

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